imitation of life.
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SERVICES

Three ways to work with us.

Whichever door you come through, the filter is the same: we take on work we can show improves lives, and we bring twenty-three years of shipping to it.

01

Product Studio

We design and build Impact AI products end-to-end — research, product definition, AI engineering, launch — with the impact metric agreed before a line of code is written.

Who it's for

Organisations and institutions that want an AI product with demonstrable social value — and one partner able to carry it from first question to shipped product.

How an engagement works
Discover
The human problem, the evidence, the impact hypothesis. If we can't state who is better off and how we'd know, we stop here.
Define
Product, impact metric, and ethics review — bias risks, transparency, governance — set down together.
Build
Design and engineering in short, shippable cycles, with your team in the room.
Measure
The impact metric, measured and published. What isn't working, we say so — and fix or retire.
02

Fractional Leadership

A CPO, CPTO, or Head of AI embedded in your team — senior product leadership that has founded, scaled, and shipped, without the full-time seat.

Who it's for

Startup founders building AI products who need product leadership now — before, or instead of, a full-time executive hire.

How an engagement works
Embed
We join your leadership team a fixed number of days per week — in your meetings, on your tools, accountable like any executive.
Own
Product strategy, roadmap, AI direction, and the hiring that makes the role unnecessary over time.
Hand over
Engagements are reviewed quarterly and end with a deliberate handover — to your team, or to the leader we helped you hire.
03

Advisory & Strategy

AI strategy and responsible-AI practice for organisations deciding what AI should mean for them — before committing budgets to it.

Who it's for

Boards, executive teams, and public institutions that want a considered AI position — and a responsible-AI practice that stands up to scrutiny.

How an engagement works
Strategy
Focused sprints that end in decisions: where AI serves your mission, where it doesn't, and what to build first.
Practice
Responsible-AI made concrete: bias audits, transparency standards, and governance your teams can actually run.
Alongside
Workshops for teams and ongoing board advisory, for the questions that don't fit in a sprint.

Not sure which door is yours?
Start with a conversation.